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外刊新闻英语#008 This London ad campai

外刊新闻英语#008 This London ad campai

作者: 野人Vivian | 来源:发表于2019-03-06 19:35 被阅读0次

对于许多产后女性而言,享受为人母喜悦的同时也面临着各种挑战,其中之一便是身材走形和产后伤疤。近日,伦敦地铁新投放的一组广告引人注意:广告不加修饰地展示了真实的产后女性身体,露出了疤痕、妊娠纹还有其他种种因为生育而留下的身体印记。这组宣传照片是为参加“我们眼中的女性”比赛而创作。该比赛呼吁大家关注各种背景的女性,摒弃不良的性别刻板印象。

本篇课程首发于2019年3月5日,选自 CNN

https://edition.cnn.com/2019/02/25/uk/uk-mothercare-advert-tube-scli-gbr-intl/index.html

文本难度:★★☆☆☆

话题难度:★★☆☆☆

This London ad campaign shows women's post-childbirth bodies in all their glory

① A new advertising campaign in the London Underground spotlights women's bodies after childbirth, depicted without the use of digital retouching.

② Mothercare's Body Proud Mums campaign aims to represent "a part of motherhood that is rarely seen in media," the childcare retailer said in a statement.

③ The campaign comprises 10 photos of women holding their babies and wearing only underwear -- revealing scars, stretch marks and other physical effects of pregnancy and childbirth. The ads appear in more than 30 Tube stations across London, on LCD screens and escalator panels.

④ The moms were shot by British photographer Sophie Mayanne. "We wanted the images to feel authentic and honest -- and wanted to document the diversity of motherhood," Mayanne told CNN. "There are a lot of marginalized bodies we don't see represented in the media."

⑤ The Body Proud Mums campaign was created for Transport for London's "The Women We See" competition, which called on entrants to produce ads that reflect London's diversity, feature women from all backgrounds and move away from harmful gender stereotypes.

▍生词好句

ad campaign: 广告宣传

post-childbirth: 产后

in all one's glory: 美丽;赤身裸体(俗语)

underground /ʌndə'graʊnd/: n. 地铁

spotlight /'spɒtlaɪt/: vt. 聚焦;突出

depict /dɪ'pɪkt/: vt. 描述;描绘(由图片、故事呈现出来的)

digital retouching: 技术修饰

represent /reprɪ'zent/: vt. 描绘;展示

comprise /kəm'praɪz/: vt. 包含

reveal /rɪ'viːl/: vt. 展现;揭露

scar /skɑː/: n. 伤疤

stretch marks: 妊娠纹

tube station: 地铁站

escalator /'eskəleɪtə/: n. 自动扶梯

panel /'pæn(ə)l/: n. 镶板

shoot /ʃuːt/: vt. 拍摄

authentic /ɔː'θentɪk/: adj. 真实的

diversity /daɪ'vɜːsɪtɪ/: n. 多样性

marginalize /ˈmɑːdʒɪnəˌlaɪz/: vt. 被边缘化;排挤

call on: 号召

entrant /'entr(ə)nt/: n. 参赛者

feature /'fiːtʃə/: vt. 以……为特色

stereotype /'sterɪə(ʊ)taɪp/: n. 刻板印象

▍词汇拓展

1. post-childbirth: 产后

·post-80s: 80后

·post-90s: 90后

·post-modern: 后现代

2. in all one's glory: 美丽;赤身裸体(俗语)

·in one's glory: 某人非常快乐满足的样子;志得意满

When I go to the beach on vacation, I'm in my glory.

我去海边度假的时候,最是满足和放松。

Sally is a good teacher. She's in her glory in the classroom.

Sally 是个好老师,她在教室里上课的时候,最志得意满。

She fears that someone would walk through the door and see her in all her glory.

她赶紧穿上衣服,就怕有人推门进来,看到她赤身裸体。

3. spotlight: vt. 聚焦;突出

·spotlight: n. 聚光灯;追光灯

4. depict: vt. 描述;描绘(由图片、故事呈现出来的)

The God is depicted as a bird with a human head.

这位神被描述成一个人头鸟身的形象。

5. represent: vt. 描绘;展示

·近义表达:show, portray, demonstrate

ad campaign

广告宣传

post-childbirth

产后

·post-80s: 80后

·post-90s: 90后

·post-modern: 后现代

in all their glory

美丽;赤身裸体(俗语)

·in one's glory: 某人非常快乐满足的样子;志得意满

When I go to the beach on vacation, I'm in my glory.

我去海边度假的时候,最是满足和放松。

Sally is a good teacher. She's in her glory in the classroom.

Sally 是个好老师,她在教室里上课的时候,最志得意满。

She fears that someone would walk through the door and see her in all her glory.

她赶紧穿上衣服,就怕有人推门进来,看到她赤身裸体。

underground  /ʌndə'graʊnd/

n. 地铁

spotlight  /'spɒtlaɪt/

vt. 聚焦;突出

·spotlight: n. 聚光灯;追光灯

depict /dɪ'pɪkt/

vt. 描述;描绘(由图片、故事呈现出来的)

The God is depicted as a bird with a human head.

这位神被描述成一个人头鸟身的形象。

digital retouching

技术修饰

represent /reprɪ'zent/

vt. 描绘;展示

comprise /kəm'praɪz/

vt. 包含

reveal /rɪ'viːl/

vt. 展现;揭露

scar /skɑː/

n. 伤疤

stretch marks

妊娠纹

Tube stations

地铁站

escalator /'eskəleɪtə/

n. 自动扶梯

panel /'pæn(ə)l/

n. 镶板

shoot /ʃuːt/

vt. 拍摄

authentic /ɔː'θentɪk/

adj. 真实的

diversity /daɪ'vɜːsɪtɪ/

n. 多样性

marginalize  /ˈmɑːdʒɪnəˌlaɪz/

vt. 被边缘化;排挤

call on

号召

entrant /'entr(ə)nt/

n. 参赛者

feature /'fiːtʃə/

vt. 以……为特色

stereotype /'sterɪə(ʊ)taɪp/

n. 刻板印象

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