雅思口语

1.Why do some people hate advertisement ?

思路：广告太多、内容空洞都可以是原因。需要说普遍的原因而不是个人的原因。

sample answer:

A lot of people hate advertisement because there are a lot of them online and on tv, they can be very intrusive sometimes, like pop-ups which block what people want to read, commercial breaks that make people break when they are watching TV series, a lot inconvenience are caused, so that's why people dislike them.

推荐词汇：

pop-ups 弹出的广告窗口

commercial breaks 广告

2.Do people usually buy stuff afterwatching advertisement?

思路：这个题可以分情况论述，不同的买家有着不同的购物习惯，注意个别词的同义替换。

sample answer:

I think advertisements can influence lots of consumers to make a purchase, especially when they are endorsed by their favorite movie stars, but there is an interesting phenomenon in Asia, that Asian buyers are more likely to be swayed by their friends’ recommendations to buy a thing.

推荐词汇：

endorse 代言

3.Is music useful in advertising?

思路：正面思路和反面思路都是可以的，只需要给出观点和原因，此题考查reasons foropinion。

sample answer:

I think it is true that music can serve the overall promotional goals in an advert. Music in advertising can be used toappeal to a person's emotions and senses. Advertisements are made more enticing and attention-getting for the audience. so advertisers use music to grab their audience's attention.

推荐词汇：

promotional goals 推广目标

appeal to 吸引

senses 感官

enticing 吸引人的

4.What are the advantages of TV advertisements?How about internet advertisement?

思路：可以说了好处说说再说说二者的相似性。

sample answer:

Some of the advantages to advertising on television include the following: TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It reaches viewers when they're the most attentive. I think it is also true for internet marketing, enables ads targeting based on numerous factors such as gender, age,location, interest and hobbies, internet ads can help business establish atarget market effectively.

推荐词汇：

larger audience 更多的观众

target market 市场定位