网上购物即方便又快捷，但在 “大数据杀熟” 的时代，你能确定是自己而不是算法在引导你的选择吗？算法有何利弊？它是否会影响消费者看到的广告？
For many of us, online shopping has made the process of purchasing goods a far simpler and more fluid process. No longer do we have to head to the shops to browse1 and peruse2 various objects, wandering round endless aisles3, before finally settling for the first thing we saw. These days, we find the item we want or need online, click on it, and check out its description and user reviews. If it fits the bill, we send it to our basket and pay. There seems to be a wealth of options at our fingertips. But how do we know the options that pop up in front of us really are the best deals. And how might algorithms help or hinder us?
Algorithms, simply put, are mathematical instructions which tell the computer how to solve problems. When shopping is involved, what is the problem they solve? Well, the algorithms instruct the computer which adverts4 to show and which products a user is most likely to splash the cash on.
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