作业1：你认为微笑曲线还有现实意义吗？为什么？互联网环境下会产生哪些改变？
有。微笑曲线的基本构成，从横轴来看，由左向右分别是产业的上中下游，也就是零组件生产、产品组装与分销；纵轴则代表附加价值的高低。以市场竞争形态来说，曲线左侧是全球性竞争，胜败关键决定于技术、制造与规模；右侧是地区性竞争，胜败关键则是品牌、营销渠道与运筹能力。
因为每一个产业都有一条附加价值线，随着附加价值高低分布的不同而产生不同的形状。而决定附加价值高低的主要因素，是进入障碍与能力累积效果。也就是说，进入障碍越大，累积效果越大，附加价值也越高。以电脑业为例，生产微处理器或是建立自有品牌，都是进入障碍较大，必须经过多年实力的累积才能做到，而电脑组装却是容易的，所以电子商场里到处充斥着组装杂牌电脑的店家。
互联网环境下会产生的改变：增加企业的营销渠道。
Industrial Chain
We specialized in providing spare parts for industrial plants. One of our competitive products is chain. We provide wide range of chains for conveyor and all other industrial equipment which are widely used in cement industry, iron & steel, smelting industry, generator, asphalt plant, chemical industry, etc
Besides, we are authorized agent for KettenWulf. We can provide standard chains made by OEM of KettenWulf and special chains for equipment like Aumund and Beumer etc.
The following are our products list for chains:
Conveyor chains - Partners of the industry:
Chain for the cement industry
Conveyor chain for paint shop in automotive production
Galle chain for dams and locks
Double-strand chain for paper roll transport
Conveyor chain for the final assembly in the automotive industry
Steel mill chain for coil transport
Drive chains:
Roller chain
Bs-hp hollow-pin chain
X-ring roller chain
Roller chain with straight link plates
Polymer block chain
Roller chain for sensitive product handling
文章来源链接：www.linkedin.com/pulse/industrial-chain-wenbin-xie
作业2：厂家直销或减少中间商的做法在互联网上非常流行，与此同时，你认为会带来哪些新问题？该如何解决。
产家直销和减少中间商会使营运成本还比其他私营的中间商更大。所以厂家应该加强与中间商的合作，才能更好地解决成本增加的问题。并且，中间商的存在还可以降低社会总体交易成本。
作业3：通过网上资料介绍红领集团或必要商城在供应链管理上的创新有哪些？
红领集团：三十余个大小部门被解散，每个员工都变成生产流程上的一个节点，不同的节点连成一条流水线，不同的流水线汇成一张生产网络，生产节点之间不再相互孤立，整个生产网络实现了信息的高效流通和充分共享。
Supply chain management
Incommerce,supply chain management(SCM), the management of the flow ofgoodsand services,involves the movement and storage ofraw materials, of work-in-processinventory, and of finished goods from point of origin to point of consumption. Interconnected or interlinked networks, channels and nodebusinessescombine in the provision ofproductsandservicesrequired by end customers in asupply chain.Supply-chain management has been definedas the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally."SCM practice draws heavily from the areas ofindustrial engineering,systems engineering,operations management,logistics,procurement,information technology, and marketingand strives for an integrated approach.[citation needed]Marketing channels play an important role in supply chain management.Current research in supply chain management is concerned with topics related tosustainabilityandrisk management, among others, whereas the “people dimension” of SCM, ethical issues, internal integration, transparency/visibility, and human capital/talent management are topics that have, so far, been underrepresented on the research agenda.
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