总结一下涉及到的知识背景好了
1.high-street
Most brands recognise that their survival depends on partnering with high-street主要街道 retailers in collaborations that will bounce them into a broader market. (VictoriaBeckham’s recent collaboration with Estée Lauder on a make-up collection isanother great example of how to expand one’s entry-level offering —see alsoAlexander Wang’s team-up with Adidas, and Comme des Garçons’ AW17 Nikes.)
高街品牌最早是指那些英国主要商业街的商店、仿造T型台时尚秀上所展示的时装，迅速制作为成品销售、让人人都能买到的品牌。现如今，凡是大批量零售、价格和定位都比较大众化的连锁店品牌，都可以归入高街时尚品牌(High Street Fashion)。如此看来，高街品牌来自世界各地，并不局限于英国品牌。如西班牙的Zara、日本的优衣库等都算是高街品牌。
a social media campaign,encouraging shoppers to boycott['bɒɪkɒt]联合抵制 stores carrying Trump-related product
3.A state without virtue can not flourish;a person without virtue can not succeed.
国无德不兴，人无德不立
4."A city upon a hill":
源自圣经马太福音五章十四节，耶稣说：“你们是世上的光。城造在山上，是不能隐藏的。”
“A city upon a hill",山巅之城：举世瞩目之下，言为人师，行为世范。这是美国政治家心中的美国。
1630年，英国律师，清教徒John Winthrop，率领1000多在英国受迫害的清教徒乘船前往新大陆，期望并坚信在大西洋的另一边找到自己的“应许之地”。他们到达波士顿，还没下船，他就告诫大家：“We must always consider
that we shall be as a city upon a hill—the eyes of all people are upon us.”。早期移民美国的清教徒整体受教育程度很高，不少牛津，剑桥（大多数）毕业的。六年后，1636年就创立了哈佛大学。美国精神跟清教徒精神一脉相承，包括开拓，进取，创新，勤奋，节俭，诚实守信，回馈社会的意识，和维护正义的勇气等等。
此后的美国政治家经常援引John Winthrop上面那句话，愿意相信美国是God's country, "a city upon a hill"。比如肯尼迪总统1961年说：“Today the eyes of all people are truly upon us—and our governments, in every branch, at every level, national, state and local, must be as a city upon a hill — constructed and inhabited by men aware of their great trust and their great responsibilities.”
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