Cognitive miser
what is miser:
a miser seeks to avoid spending money
the human mind often seeks to avoid spending cognitive effort.
['maɪzə(r)]
someone who has a strong wish to have money and hates to spend it
In previous lifetime, you were, a miser. You lived like a pauper when you had plenty of money.
they seem to hate spending money, and to spend as little as possible.
它有几种常见的分身？
Attribute Substitution
describe a trick that we cognitive misers use all the time in order to lighten our cognitive load. The trick is called attribute substitution, and it occurs when a person needs to assess attribute A but finds that assessing attribute B (which is correlated with A) is easier cognitively and so uses B instead. In simpler terms, attribute substitution amounts to substituting an easier question for a harder one
Vividness, Salience, and Accessibility
The cognitive miser is very sensitive to vivid presentations of information.
Heuristic Processing
Heuristic processing is a term often used for Type 1 processing—processing that is fast,automatic, and computationally inexpensive, and that does not engage in extensive analysis of all the possibilities.
Cognitive Shortcuts and Personal Autonomy
Status Quo Bias: The Default Heuristic
Another tendency of the cognitive miser that robs us of personal autonomy
is the overuse of the so-called default heuristic.11 This heuristic operates via
a simple rule: If you have been given a default choice, stick with it.
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