You Can Have Anything You Want In Life, If You’ll Just Help Enough Other People Get What They Want:
Seth talks a lot about the impact Zig Ziglar had on him in the early days, and the title of this 4th bullet is a quote of Ziglar’s that Seth talks about a lot. In our conversation, he reiterated the fact that he knows nobody that is trusted by a lot of people that isn’t thriving financially. The nature of earning trust from anyone, first entails giving them something for which they can trust. Seth is now incredible successful, but he hasn’t always been, at least financially. It’s no mystery that he’s been able achieve such success, in part because of the fact that he’s been playing the long game all along — he’s been helping people and providing value to as many people as he can, not because he has to, but because that’s who he is.
如果你能帮助足够多的人得到他们想要的东西，你可以在生活中拥有你想要的一切：
Seth谈了很多Ziglar早期对他的影响，第四课的标题是Seth常说的一句Ziglar的名言。在我们的聊天中，他重申了一个事实，那就是他没有一个被很多人信任的人是经济拮据的。从他人处获得信任的本质是，首先给他们一些他们信得过的东西。Seth如今大获成功，但他并不总是如此成功，至少在经济上而言。他获得成功的原因并不神秘，部分原因在于他一直在这场漫长的比赛中帮助他人，并为尽可能多的人提供价值，不是因为他必须这样做，而是因为他就是这样的人。
What to Do When It’s Your Turn (And It’s Always Your Turn):
This is the title of Godin’s latest book. We live in a world that is shaped by people who have stepped up to the plate and taken a chance. Most people are too scared to step out on a limb, because of fear of the ramifications if something doesn’t work. Will my boss fire me? Will the market stop paying attention to me? Will my family and friends ridicule me? We let the lizard brain, the part of our brain that makes us scared to raise our hands in class and gets nervous or scared when we hit turbulence mid-flight, fearing a crash. These feelings keep us from doing our best work — instead of seizing up and holding ourselves back, we must, as Seth suggests, “Dance with the fear”. The fear and the uncertainty will never go away, but now more than ever, it’s your turn, it’s my turn, it’s all of our turns — what are we going to do with that? It’s time to step up to the plate and to hold ourselves accountable. We’ve been letting ourselves off the hook for too long.
轮到你出场时怎么办：
这是Godin最新一书的书名。我们生活的世界是由那些挺身而出热爱冒险的人创造的。大多数人都不敢站出来，担心某些事行不通时会有后果——老板会解雇我吗？市场会停止关注我吗？我的家人和朋友会嘲笑我吗？我们大脑称作蜥蜴脑（又称爬虫脑）的部分让我们上课不敢举手，在飞行中途遇到气流时感到害怕，对撞车感到恐惧。这些感觉令我们无法做到最好，而非Seth所言，我们必须控制、阻止自己并与恐惧共舞。恐惧和不确定性永远不会消失，不过如今比以往任何时候都不同，轮到我们每个人自己思考“我们应该如何应对”——是时候挺身而出让自己承担应有的责任了，我们已经逃避问题太久了。
Seth Godin，世界营销大师，曾创办世界最早的在线营销公司，担任过雅虎特许营销副总裁，是《快公司》杂志专栏作家。其代表作有畅销书《紫牛》、《部落》等。他的书籍已被翻译为25种语言，他本人也是全世界最受欢迎的商业博客版主，个人博客被美国著名市场营销杂志《广告时代》评为最具影响力的营销类博客。
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