W6L3 W6L4

W6L3

1.微笑曲线仍有现实意义：第一可以找出附加价值在哪里, 第二可以找出关于竞争的型态。因为在国际产业分工体系中，发达国家的企业往往占据着研发设计和品牌营销的产业链高端位置，发展中国家的厂商则被挤压在低利润区的制造环节。互联网改变了微笑曲线的下游部分。

2.https://www.strategicmanagementinsight.com/tools/value-chain-analysis.html

Value chain analysis is a strategy tool used to analyze internal firm activities. Its goal is to recognize, which activities are the most valuable (i.e. are the source of cost or differentiation advantage) to the firm and which ones could be improved to provide competitive advantage. In other words, by looking into internal activities, the analysis reveals where a firm’s competitive advantages or disadvantages are. The firm that competes through differentiation advantage will try to perform its activities better than competitors would do. If it competes through cost advantage, it will try to perform internal activities at lower costs than competitors would do. When a company is capable of producing goods at lower costs than the market price or to provide superior products, it earns profits.

关键词competitive advantage 竞争优势

W6L4

1.厂家直销使实体店市场收到挤压；厂家直销使顾客消费成本降低；厂家要扩大自己的市场 就必然有地域的限制，厂家如果要自己控制终端的话 ，物流成本和风险比较大，所以他们找中间商可以减少成本控制风险。

2.红领深知再好的技术也是为了表达生活而存在。缔造品位生活，成为红领成长必备的文化基石。红领是消费者的形象专家，在与消费者建立新购买体验和情感的同时，为消费者提供从设计、搭配、研发等穿着文化服务的完全解决方案，全心全意为消费者提升服务的附加值。红领集团为消费者提供了精致服务。

3.https://en.m.wikipedia.org/wiki/Supply_chain

A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Supply chain activities involve the transformation of natural resources, raw materials, and components into a finished product that is delivered to the end customer[2] In sophisticated supply chain systems, used products may reenter the supply chain at any point where residual value is recyclable. Supply chains link value chains.[3

关键词：value chains价值链

supply chain 供应链