Social Marketing to the Business

Traditional marketing is PUSH, Social marketing is PULL. Traditional Marketing is message, Social marketing is conversation.

**Cover of the book**
**Paul Gillin**
**Eric Schwartzman**

The search results are much heavier on blog content than marketing come-ons.

Google's finely tuned engine favors how-to advice over salesmanship.

The page they land on should both validate what was said on the social network and encourage them to take a desired action.

Blogging isn't just pushing out information, it responding to the interests of your market.

Savvy B2B marketers try to anticipate a prospect's needs and place messages that will reach people at every stage of the buying process.

Trust isn't just common sense, it's pretty good business practice, too.