商务英语 Level 6 Unit 2 Part 1 Vocab

Vocabulary【Value Creation】

CSR as creating shared value
Some CSR is geared towards creating shared value, or CSV.
A company creates shared value by addressing a social need while simultaneously boosting its revenue.
The premise behind CSV is that the well-being of a company and society depend on each other.

gear: 适用于
premise: 假设，前提

case study: Tesla
One way to create shared value is reconceiving products and markets to meet social needs.
Tesla, for example, designs electric vehicles, batteries, and solar panels to address the ecological concerns of society.
By doing this, it also expands the market for automotive and energy solution businesses.
Tesla's CSR efforts both benefit the society and increase its economic value.

conceive: 想出
ecological: 生态的
ecology: 生态，生态学
automotive: 汽车的

case study: IKEA
Companies can also create shared value by redefining productivity in the value chain.
Creating shared value can address societal problems while reducing economic costs in a firm's value chain.
For example, IKEA commits to eliminating waste across its value chain by prevention, reduction, reusing and recycling.
This can reduce production costs as well as environmental degradation.
In 2017, more than 30,000 members joined its loyalty program every day.
As a result, its total retail sales increased by 3.8%, reaching 36.3 billion euro.

societal: 社会的
degradation: 恶化

case study: Nestle
Companies can create shared value by developing the communities they work in.
Nestle did this when it changed how it obtained its coffee beans.
Previously, it obtained its beans from industrial farmers.
Later, it started working closely with small farmers in poor areas.
Nestle provided the farms with fertilizers, pesticides, and farming advice.
It also began to pay the farmers a premium for better quality beans.
The result was an increase in income for the farmers while providing Nestle with a higher quality of coffee beans.

industrial: 工业的
fertilizer: 肥料
pesticide: 杀虫剂
premium: 溢价，津贴

Question

1. Nestle employed CSV practices when it changed how it obtained its coffee beans.

employ: 使用