W9L9-商业基础-跨境和社交-常见电商经营指标和概念

跨境和社交

1.UI设计师，所需要的努力：学好UI社计和网站设计等，精通设计软件和工具，多多开发自己的创意性思维，还有学好英语。

2.拼多多，用户通过微信群、微信朋友圈等社交关系，将商品拼团信息分享出去，好友通过点击链接，与用户拼团，以低价完成商品购买。拼多多APP已经从掠夺流量转变成品牌的塑造，拼多多的成功有赖于微信为其提供了大量的流量，由此可见，一个APP的用户量是APP开展其他业务的基础。

英文链接

摘要

While crossborder ecommerce is not a new trend in China, it is spreading to a much wider population base.Demand for foreign goods will remain strong through cross-border e-commerce channels, with perceived quality and better varieties compared with offline retailers.

常见电商经营指标和概念

1.公式：APP收入=流量x转化率x客单价x顾客数

2.方法:加大流量、提高转化率、提升客单价和增加顾客数量

英文链接

摘要

ARPU is a measure mainly used for consumer communication, digital media and network companies, defined as total revenue divided by the number of users.

It is a measure of the income of a client phone, pager, etc., usually annually or monthly.

The changes in ARPU reflect changes in the company's ability to generate revenue and seriously affect its share price.