Taking Questions

Mr. Hanson, was Ms. Graff able to allay your concern? Good. Now we have time for only two more questions. Ms. Graff?

to allay – to make someone stop worrying about something; to make something stop being a problem

My question is for Mr. Hanson. I was wondering whether you could expand on the section regarding product design. Am I correct in assuming that you want to offer the product in more colors?

to expand on (something) – to provide more detail about something; to describe something in more detail or to provide more information

Let me see if I can shed better light on that. Although colors may not be as important to consumers, we are of the opinion that having more variety will increase sales….
Is that the only reason?
Please let me finish my thought. Another reason, which may be
beyond the scope of your question, is that the increase in our costs will be small. Have I answered your question?

Let me see if I can shed better light on (something) – I am going to try to explain something better; I will try to help you understand something better

Yes, certainly, Chris. You’ve made it clear for all of us. And now for our final question. Mr. Aurora?
Given the growing competition, is it possible for us to drop this
product and move into a different market? Can you speak to the
implications this would have on our strategy?
We did consider that option, but we quickly dismissed it. We believe that we should stick to our core competencies and improve the product we currently have.

core competency – something that a business is very good at doing; something that a company is known to be an expert in doing