W6L3-L4商业基础-产业链-供应链

作业一:①微笑曲线

        微笑曲线还有现实意义，因为并不是所有的行业都完全收到了影响，现在开始主流。目前具有组装上完全可以刚刚好的，世界上能做到的也只是寥寥无几。也可能是未来的趋势。

②Industrial  Chain

In2013, the discovery of horsemeat in processed beef products sold in UK and European supermarkets led to product recalls and had politicians and consumers take a closer look at the food industry's supply chains there.

inductrial  chain

重点词汇:product生产

industrial产业的

作业二①厂家直销或中间商减少的利弊！

①厂家直销可以避免中间商从中作梗，也可以保证产品的质量。减少中间商可以为消费者省时间省钱。消费者可以直接找产厂家咨询和进行售后问题的服务等。

新问题是厂家同时面对那么多的消费者不能及时处理问题。

办法:厂家应该独立设置部门来处理面对消费者的咨询和售后服务！

②红领集团在供应链管理上的创新

          红领集团从产业的经济技术基本特征出发，抓住建立世界工厂的战略目标。使企业很快由小变大，由弱变强。形成一个亮点始终保持企业管理链对市场的适应性。充分运用IT革命成果，强化生产者和消费者之间的直接联系。实现企业与社会之间的科技生产消费一体化的循环型体系。

③SUPPLY  CHAIN

        Despite Apple's shift away from graphics chips suppliers, other firms are poised to benefit as the iPhone maker deepens its augmented reality (AR) functions in future devices.

Canalys analyst Mr Nguyen said the focus on AR - think functions like Pokemon Go - could pay fresh dividends for some partner firms.

"There are more opportunities for new suppliers who focus on products such as light sensors, light receivers, and cameras because Apple is committed to a future where the camera offers AR experiences," he said.

supply  chain

重点词汇:

  供应商suppliers